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Identity

511 E 6th St
New York, NY 10009
Phone: (212) 995-8889
Cross Street:
Between Avenue A and Avenue B
Directions:
N, R, W at 8th St; 6 at Astor Pl
Hours:
Daily 6pm-4am

Message from Identity

Identity

If You Are Not Hanging Out Here, You're Not Out!

  • Split-Level with Two DJs
  • Variety of Music
  • Daily Happy Hour 6PM to 8PM

Under new management, Identity is the best kept secret to having fun in New York. The bartenders blow fire and put together killer Mojitos. The DJs' music is dead on, you can't beat it.

The crowd is attractive, and if you like pool and dart games you're in the right place. The manager with the top hat sets the mood that gets everyone partying together to create a buzz in the air.

Whether you come here for a night on the town or just to hang out, Identity has what you need. We offer bottle service at this trendy neighborhood bar, daily happy hours and the staff is very friendly.

If you have an event and don't have a place hold it, Identity offers bar rentals, event planning, private parties and celebration parties of all kinds.

Visit our website for more information and come in today.

Paid advertisement by Identity.

Editorial Review for Identity – by Lori Fradkin

In Short
Velvet curtains in the window of this club foreshadow a swanky scene, but the lack of a line outside and the spread-out crowd within hint that this East Village establishment flies under the radar. The long upstairs bar and walls lined with Dali-esque hip-hop artwork provide a festive setting for drinking up before getting down. Couples grind to the DJ's rap tunes on the downstairs dance floor or observe from reserved sideline tables.

Editorial content is independent of paid advertisers. Any expenses are paid for by Citysearch.

Insider Tips

On the Menu

A bar menu and specialty cocktail list are served up all day and all night.

User Reviews for Identity

5 Star Rating: Highly Recommended

07/12/2008 Posted by nolanspice

Just celebrated my birthday party here last night and had a great time! Apparently, there's a downstairs I wasn't aware of but it wasn't necessary. The upstairs is small enough that my crowd of 25 could be comfortable and intimate with each other without feeling like we were on top of each other. Thank God for a place where you can have a conversation and not feel like you're yelling. The music never drowned you out. The bartender was this awesome quirky pierced chick (who's name I forgot so please forgive me if you're reading this) with a great and welcoming personality. She made my crowd feel welcome by, as one of my friends had stated, "pouring like she hates her boss." The aforementioned boss now has me calling mojito a four-letter word. They were deliciously made and I got them supersized since it was my birthday. I definitely plan on coming back to this East Village hole in the wall! :)

Pros: Good drinks, music was at conversational level

5 Star Rating: Highly Recommended

01/28/2008 Posted by Cinnders

I happened to walk in one Friday night to meet a friend, and fell in love with the place. The manager was incredibly friendly and made killer drinks all night long! The crowd is young, trendy but not pretentious - tons of fun. Met a lot of great people that night, and there were no sketchy guys (a rarity in the usual bar scene. The dance floor downstairs was awesome - tons of room to let loose to the funky music. All around a great find - am definitely going to host my next party here! Thanks for an amazing night!

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Editor's Review

DJs spin a worldly mix for a diverse and low-key club crowd.  See the full editorial review.

Insider Tips

On the Menu

A bar menu and specialty cocktail list are served up all day and all night.

More Insider Tips

Bar/Club Information

Smoking

  • No

Atmospheres

  • After Work
  • Romantic
  • Sports Bar
  • DJ - Latin & Salsa
  • DJ - 80s & New Wave
  • Neighborhood
  • DJ - Rap
  • Singles
  • DJ - Reggae
  • Bars
  • Lounge
  • Happy Hour
  • Food Served
  • DJ
  • Specialty Cocktails
  • Dance Floor

Parking

  • Street

Hours

  • Daily 6pm-4am

Dress Code

  • Casual to dressy

Payment Types

  • American Express
  • Discover
  • Visa
  • MasterCard

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